Massive Crowd Rushes to KK Mart in Multan After 40% Discount Announcement

Multan — July, 2025:
A shopping frenzy broke out in Multan on Monday after the popular retail brand KK Mart announced a surprise 40% discount on various products. The announcement created a wave of excitement across the city, drawing thousands of shoppers to the store. The overwhelming response resulted in long queues, packed aisles, and little to no standing space inside the mart.

Discount Announcement Sparks Shopping Rush

According to KK Mart management, the discount campaign is part of a limited-time summer sale to appreciate customers and boost mid-year sales. As soon as the news of the discount spread across social media and WhatsApp groups, people began rushing toward the mart early in the morning.

By 11 AM, the store was fully packed. Eyewitnesses reported that many customers had been waiting outside the gates since 9 AM, hoping to grab the best deals before the stock ran out.

“I saw the ad on Facebook, and within 30 minutes, I was on my way. By the time I got there, the crowd was already too much,” said Ayesha Bibi, a housewife from Gulgasht Colony.

No Room to Stand Inside the Store

Inside KK Mart, the situation quickly became chaotic. The store was so overcrowded that there was hardly any room to walk, let alone stand comfortably. The aisles were filled with families, individuals, and groups trying to pick up clothes, groceries, and household items offered at heavily reduced prices.

Some customers complained about the lack of space and poor crowd management, while others tried to remain patient, understanding that the rush was expected due to such a large discount.

“There should have been better arrangements. It became difficult to breathe inside. I had to leave without buying anything,” said Bilal, a local college student.

Popular Items Sold Out Quickly

Products such as cooking oil, rice, washing powders, clothing, and children’s items were among the most sought-after. Many items ran out within the first few hours of the sale. Customers who arrived late were left disappointed as shelves emptied fast.

Store employees struggled to restock products and manage the flow of customers. Despite the chaos, many shoppers managed to get what they came for and praised the store for offering generous discounts during inflationary times.

“Yes, the crowd was too much, but at least we managed to buy what we needed at almost half the price. That’s a big relief,” said Amjad, a father of four.

The Role of Social Media

Social media played a major role in attracting such a massive crowd. Within minutes of the discount post going live on Facebook and Instagram, it was shared across various platforms and messaging apps. Local influencers and bloggers also posted about the sale, further increasing public interest.

The marketing team of KK Mart expressed surprise at the overwhelming response but said they were pleased that their campaign had reached so many people.

“We wanted to reward our loyal customers and promote affordable shopping. We didn’t expect this huge turnout in just a few hours,” said a KK Mart spokesperson.

Authorities on Alert

Due to the growing crowd, local law enforcement officials were seen around the mart to ensure that the situation remained peaceful. Thankfully, no major incident or injury was reported.

Officials have advised shoppers to avoid large gatherings and recommended that stores maintain proper crowd control to avoid safety risks.

The Public’s Reaction

While many praised KK Mart for offering relief in tough economic times, others urged the management to improve their crowd management system, especially when launching such high-impact sales.

“We are happy with the discounts, but next time there should be proper time slots or ticketing systems to manage the crowd. Safety comes first,” said Mrs. Aslam, a schoolteacher.

Conclusion

The 40% discount at KK Mart clearly shows how eager people are for price relief during ongoing inflation. It also highlights the strong impact of social media on public behavior and consumer trends. While the store received both praise and criticism, the event will likely be remembered as one of the busiest shopping days Multan has seen this summer.